It’s been a while guys,
I see you’re doing great! Development is in good hands and interesting topics are raised in the forum. Following your progress is a happy activity, congrats!
Now I want to raise a major issue: you have no identity.
What is the value of Couchers? What is your proposition? Are you only better than CS? Do you think that will be enough to tackle the giant?
How about embracing your identity? Because there is one, just it’s not visible in the branding, or in the name, or in the service right now.
Is anyone familiar with Bumble? It’s basically a Tinder challenger that focuses on empowering women. Only they can decide to start a conversation, and they have 24h to do it, otherwise your match disappears forever. It has 2 lucky outcomes:
- It dampers the imbalance of men’s intrusive dating behavior
- It enables focus and deeper conversation in a context where you are not overloaded by offer. See Barry Schwartz.
How is this relevant to the identity issue? Well, I don’t know if it’s because I have been away from the forum for a while, but its now clear to me, among the many good ideas this project has, the main concept is reestablishing balanced hosting relationship. It is a service for people who want to focus on cultural exchange (while not preventing other good stuffs from happening ). Maybe even ensure safe travel for women. Then after comes the math, the servers, the features… but those are only to help your VALUE PROPOSITION.
When you choose a precise road such as this one, you’ll find a lot of people who disagree. This is when you have a project. If you have an idea that suits everyone, it means you haven’t made any choice yet. It’s a hard step to overcome.
I am no one to define your value proposition. It has to be define collectively or imposed by a kind tyrant who listens to his community! I just wanted to provoke your thoughts.
So, who do you think you are?